This pop up book was an output of a research project involving interviewing Dutch residents in flood-prone areas as well as secondary research assisted by archivists.
“Creation: Week 2” retells the Genesis story as a history of water management as if the Dutch took over after God finished.
"God made the world, but the Dutch made the Netherlands." - Dutch saying
The history of the Netherlands is intertwined with water management. Centuries of projects increasing the amount of usable land have created the perception by the Dutch that the Netherlands is, literally, a place of their own creation.
Designed For: Student Project
Role: Researcher, Graphic Designer
I designed these social media advertising concepts as part of a hypothetical campaign to promote the facebook page of Rock Candy Media, an advertising and marketing agency.
Designed For: Proposed Project, RCM
Role: Graphic Designer, Copywriter
After spending a year pushing the brand in a more modern direction, I devised the lookbook as a way to reintroduce the company to old clients as well as bring in new clients. The pieces are shown in an idyllic outdoor setting suggesting the authenticity and beauty of the furniture.
We mailed 500 to current and prospective clients and distributed another one thousand at the Armory Show and the Architectural Digest Show.
Designed For: Tucker Robbins Inc.
Role: Art Director, Stylist, and Primary Photographer