After 10 years in business producing artisan-made gift products, Matr Boomie was ready to refocus their product line. I initiated a data-driven design process using segmented sales data and customer feedback.
Using this approach along with a qualitative framework, we increased YOY revenue by 28% in 2018 (vs 15.5% in 2017). We also increased avg. revenue per product 45% and decreased product failure 41% the first year (internal benchmark).
Tools: Tableau, Excel
Tasked with improving the performance of Matr Boomie's product line of artisan-made gifts, I identified a target market position between four contrasting branding aesthetics. We used this qualitative framework, combined with quantitative analysis of sales, to increase sales 28% and reduce product failure 41% (according to internal benchmarks).
Role: Lead Product Designer