After 10 years in business producing artisan-made gift products, Matr Boomie was ready to refocus their product line. I created a report comparing 3 years of sales by category, customer segment, and change over time. Using this report, as well as a qualitative framework I designed, we increased YOY revenue by 28% vs 3.8% growth the previous year. We also increased avg. revenue per product 45% and decreased product failure 41% (internal benchmark).
Role: Data Analyst, Lead Product Designer
Tools: Tableau, Excel
Tasked with improving the performance of Matr Boomie's product line of artisan-made gifts, I identified a target market position between four contrasting aesthetic styles. We used this qualitative framework, combined with quantitative analysis of sales, to increase sales 28% and reduce product failure 41% (according to internal benchmarks).
Role: Lead Product Designer
Decisions made by groups of people consistently outperform even the best individual decision makers, as long as groupthink is avoided. This is a simple framework adapted from a confusion matrix allowing each collaborator to contribute individually to a combined prediction about the expected outcome of a decision.